Unequal By Design: Ep 6: Branding Bias: How Companies Exploit the Color Line

Welcome to episode six of the Unequal by Design series, "Branding Bias: How Companies Profit from the Color Line." In this episode, host Connie Morris delves into the uncomfortable reality of racial bias within marketing. We explore how companies strategically profit from colorism, using skin tone and racial identity to manipulate consumer perception and maintain financial segregation. Through insightful discussion and powerful examples, Morris sheds light on how marketing decisions drive prejudice under the guise of aspiration.

Listen in as we uncover the deep-seated practices that favor Eurocentric features and discuss the critical need for consumer awareness. Morris urges listeners to support Black-owned businesses and reject tokenism, pushing for a transformative change within the advertising industry.

This episode is a call to action for all consumers to reconsider their purchasing power and redefine their worth beyond commercial bias, embracing identities crafted with a higher purpose. Tune in next week as we continue to challenge the norms with "Hair, Skin, and the DNA of Disrespect."

Thanks for tuning in to The Morris Perspective Podcast—where we challenge assumptions, expose bias, and explore truth through a justice-centered lens.

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• Rethinking Implicit Bias Training – a practical guide for real-world transformation
  
  
• The Propaganda of Racism – uncovering the historical roots of systemic injustice
  
  

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Until next time—stay aware, stay informed, and stay committed to justice.